Análisis longitudinal de la cobertura mediática de los lobbies en la prensa generalista impresa española

Andrea Moreno-Cabanillas; Álvaro Serna-Ortega; Elizabet Castillero-Ostio

doi:10.26441/RC24.1-2025-3710

Autores/as

Andrea Moreno-Cabanillas Universidad de Málaga https://orcid.org/0000-0002-1169-1607
Álvaro Serna-Ortega Universidad de Málaga https://orcid.org/0000-0001-5374-4722
Elizabet Castillero-Ostio Universidad de Málaga https://orcid.org/0000-0002-0546-7262

DOI:

https://doi.org/10.26441/RC24.1-2025-3710

Palabras clave:

lobbying, medios de comunicación, prensa generalista, cobertura mediática, influencia

Resumen

La cobertura mediática constituye un pilar fundamental en el potencial de influencia de los lobbies. Cumple una triple función al permitirles consolidar sus posiciones, mantener informados a sus seguidores y comunicar sus puntos de vista a los responsables de formular políticas públicas. Considerando lo anterior, se plantea esta investigación, cuyo objetivo principal es analizar la cobertura mediática de los grupos de presión en los siete principales diarios generalistas de España entre 2013 y 2023. Para ello, el planteamiento metodológico adopta un enfoque eminentemente cuantitativo y posee un alcance descriptivo-inferencial. Se estudian 34.549 noticias sobre lobbies publicadas en diarios impresos. Los procedimientos estadísticos empleados para el análisis comprenden ajustes polinómicos, pruebas de independencia y modelos mediante RLB, entre otros. Del análisis de los resultados, se desprende un declive progresivo del volumen de publicaciones y una concentración de las mismas en temáticas de índole económica y/o política. Asimismo, se descubre una relación proporcional entre el sentimiento positivo en la redacción del artículo y la probabilidad de que su publicación sea consecuencia de una estrategia de lobby indirecto.

Métricas

Cargando métricas ...

Biografía del autor/a

Andrea Moreno-Cabanillas, Universidad de Málaga

Doctora en Comunicación por la Universidad de Málaga. Investigadora postdoctoral en el Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga. Sus líneas de investigación se centran en los grupos presión, las relaciones públicas y la comunicación política. https://orcid.org/0000-0002-1169-1607, amorenoc@uma.es

Álvaro Serna-Ortega, Universidad de Málaga

Graduado en Publicidad y Relaciones Públicas por la Universidad de Málaga. Investigador FPU en el Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga. Sus líneas de investigación se centran en los grupos de presión, la comunicación institucional y la política internacional. https://orcid.org/0000-0001-5374-4722, amso@uma.es

Elizabet Castillero-Ostio, Universidad de Málaga

Doctora en Dirección Estratégica en Comunicación por la Universidad de Málaga. Profesora e investigadora en el Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga. Sus líneas de investigación se centran en las relaciones públicas y la comunicación política e institucional. https://orcid.org/0000-0002-0546-7262, ecastillero@uma.es

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