Article

Femenine Stereotype in 140 Characters. Approach to the Hillary Clinton Campaign On Twitter

Abstract

This research exposes the use of stereotype of women in the first month of campaign on former First Lady Hillary Clinton’s twitter account and how the candidate takes advantage of resources. After reviewing the 191 published from April 12 until May 12 2015, the tools used by the frontrunner and her staff while she seeks to earn the vote of the American citizens will be presented to the reader.

Keywords

Stereotype, women, Hillary Clinton, Twitter.

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References

Alberto López-Hermida Russo, es Doctor en Comunicación Pública y profesor investigador de la Facultad de Comunicación de la Universidad de los Andes (Chile). alhr@uandes.cl, http://orcid.org/0000-0002-6446-8273

María Fernanda Vallejo Hicil es periodista. Licenciada en Ciencias de la Comunicación por la Universidad de los Andes (Chile). mvallejo@miuandes.cl.